How Steve Jobs did his Job

‘When you ask a creative person how they did something, they may feel guilty because they didn’t really do it, they just saw something.’  —Steve Jobs

How many of us can relate to this? This speaks to the way our minds work with regard to creativity–how we get our best ideas and how we evolve. In part it’s the ‘mindpop’ thing—the seemingly unbidden insight that pops into your head when not focusing on the subject. It’s not linear and in fact it often seems disconnected from effortful work. That’s why creative professionals often don’t look like we’re working—we get this. I once had a very nervous, very tight corporate client in my studio actually ask me when we were going to start working—she was so unused to that model of creative productivity. Creative thinking actually requires, after filling your head with as much information as you can, to step back, take a break, go do something unrelated to the work at hand. That’s where the true seeing comes in— the right brained, non linear, pattern seeing, fresh and spontaneous insights that really make a difference, that make things better.  The work is everything that has led up to that moment….and the boldness to act on the insight….even though it didn’t feel like work.

The Texture of Memory

I love NPR radio. There was recently an interview with Joshua Foer talking about his fantastic new book Moonwalking With Einstein: the Art and Science of Remembering Everything. The ‘art’ he refers to is based on a set of techniques invented in ancient Greece. The ‘art’ is in creating imagery in your mind that is so dense, so colorful, so unlike anything you’ve seen before that it’s unlikely to be forgotten. Seems it’s as much about creativity as it is about memory. In relation to the passing of time, he states as we get older our experiences become less unique, therefore more forgettable, increasing the sense of one year blending in to the next. He says that’s why it’s important to pack your life with interesting experiences that make life memorable and provide texture to the passing of time. A guy called in during the interview, a photographer, saying he can remember every picture he’s ever taken. I can as well. I can also remember what I was thinking and feeling at the time. Foer’s explanation was that we remember more in our area of expertise. I think he missed part of the truth: the act of seeing the image and clicking the shutter literally fixes the memory, and everything about the moment, in the mind’s eye. This is why photography can be a wonderful tool for enhancing experience, and memory— accessible to anyone. It helps us pay attention, helps us switch from automatic to conscious mode—enlivening the mundane, enriching the everyday.

Feel With Your Eyes

Lesson #1:  When on the streets of New York, always have your camera at the ready. Think The Sartorialist, a guy who built a huge career around this. I  missed a great opportunity when a perfectly groomed fellow in summer white denim shorts, sunglasses, gelled coif sporting a loud pink t-shirt with lettering spanning the length and breadth of his body that read “TOUCH IS OVERRATED. FEEL WITH YOUR EYES” approached. Try to conjure him. He was a poster boy for this blog and I missed him!  Synesthesia is the neurological condition of cross sensory perception. Among those that have it, when one sense is triggered it creates impulses in others (see ‘loud pink’ above). This leads to an intensifying of experience and therefore memory and perception. Kind of trippy…. and yet when it comes to seeing, I would imagine for most of us, our eyes are an instrument of feeling….certainly something to aspire to.

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